SMITHFIELD - BREAKFAST
When it comes to breakfast, the world has fallen off the tracks a bit. For our breakfast-focused efforts in our “For the Love of Meat” campaign, we took dead aim at the tasteless, soulless modern-day breakfasts that have sucked the flavor out of the a.m.
From mystery smoothies to bird seed bars. reminding humans that they can actually eat real food for the most important meal of the day. Like, meat.