Kretschmar - Made for More

Every deli brand on earth proclaims their excellence in sandwich-building. Kretschmar was #3 in the category and we knew we needed to do something different. So we decided to tell our consumer to stop making so many damn sandwiches. Why? Because every deli meat is made for sandwiches. But Kretschmar is made for more.

(Then Hennessy came out with a campaign at the same time with the same tag. That was fun.)

TEASER

OLV

FUN SIZE OLV

All in a two day shoot.