GOLF PRIDE - “Respect the grip”
Golf Pride is the #1 brand in their category. a category no golfer seems to care much about. So we changed our tone and took the golf grip from simply a handle on your club – to a piece of performance equipment that has serious impact on your game.
We revealed our brand campaign. And the following month was Golf Pride’s highest DTC sales month ever. We earned the respect, turns out we just had to ask for it.
(Nothing beats a ten-pack of lessons though).
OLV/BROADCAST
… and the director’s cut just for fun to show some love to Matt Bieler.
My attempt at taking us back to some long form glory days.
DIGITAL
SOCIAL
Helped to establish more of a tour-centric presence on social channels that’s increased our following an average 15k a year.