COLOGUARD - GET LOW #2

We re-wrote, remixed and re-recorded “GET LOW” with lil jon to get folks to screen for colon cancer by putting their poop in a box and shipping it to a lab.

PRESS: Fast Company, Newsweek, CNN, FiercePharma

 

MUSIC VIDEO

From the en suite to some stalls! No sweat just drop them drawers. Just let them undies fall.

From the en suite to some stalls! No sweat just drop them drawers. Just let them undies fall.

“Let’s be honest—this is the perfect ad. Lil Jon may seem like a strange choice as a Cologuard rep, but he’s actually perfectly positioned to appeal to the “Get Low” nostalgia of those 45 and up, which is the American Cancer Society’s recommended age range for colon cancer screening.

Plus, it’s damn catchy. I’m going to be singing, “To the en suite / or some stalls” for weeks to come.”
— Fast Company
 

TEASER

 
 

TARGETED OLV

 
 
 
 
 
 
 

LANDING PAGE

ATLANTA FALCONS ACTIVATION

Inside (and outside) the stadium we created a variety of campaign assets with our “💩. Ship. Screen.” messaging.

It was all capped off with an on-field performance by Lil Jon and the Ying Yang Twins. Then the Falcons lost. Boo.

SWAG